Roblox in-game ads are coming soon, and while advertisers are heralding the platform as a leader in such technology, major players like Microsoft and Sony are reportedly set to follow suit soon. For Roblox, such in-game ads offer an opportunity for its thousands of independent game developers to earn extra cash for their free-to-play games by allowing in-game ads. However, Microsoft and Sony are looking to introduce similar technology into their free-to-play live service games, many of which already benefit from the monetisation of battle passes and cosmetic item sales.
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